Episode #418: SEO for Salespeople – John Jantsch

Posted on by Bill Caskey in Advanced Selling Podcast, Expert Interview, Leadership, Success | Leave a comment
John Jantsch

 
Are you intimidated by the idea of Search Engine Optimization (SEO)?

Are you looking for ways to make SEO more of a key part of your sales process?

In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale talk with a longtime friend of the show, John Jantsch. John’s new book, SEO for Growth, is already helping make the principles of SEO accessible for everyone, not just the experts.  A

re you struggling with lead generation?

Do you wish your marketing team was sending you higher quality leads?

In this episode of The Advanced Selling Podcast, John shares tips you can use to become your own content marketer and gives you his hit list of where to begin when you think about writing your own content. You may find a few things about SEO that surprise you in today’s show too. It’s not as scary as you may think.

Also mentioned in this podcast:

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Episode #417: How to Not Annoy Your Prospects – Michael Reynolds

Posted on by Bill Caskey in Advanced Selling Podcast, Expert Interview, Leadership, Success | Leave a comment
Michael Reynolds

 
Picture it: You walk into a prospect’s office, exchange introductions and say, “So tell me about your business?”

The prospect looks at you, sighs and begins to tell you the same biographical information they’ve shared with every other salesperson who has walked through their door.

Has this happened to you?

In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale interview a digital marketing agency CEO to learn more about how to not turn off your prospects before you’ve even started the conversation. Michael Reynolds, CEO of SpinWeb, a digital agency based in Indianapolis, shares his tips to help you prove you’ve done your research in advance.

Are you assuming things about your prospect’s situation?

Do you know how to balance your questions with sincere comments that aren’t “tactics” or seen as “salesy?”

In this episode, Bill and Bryan engage Michael in an insightful conversation that will help you build a much warmer prospecting list.  Who wouldn’t mind a few less cold calls?

Also mentioned in this podcast:

Podcast: Subscribe in iTunes | Play in new window | Download

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