In this episode, Bill and Bryan are both back from vacation and discuss an interview Bill did with John Jantsch. John has been doing marketing consulting for a long time and discusses how the sales and marketing games have changed in that time.
We’ve had John on the show before but he’s always a fountain of knowledge when it comes to thinking differently about business success. John is also author of the book The Referral Engine.
If you’d like to hear the entire interview with Bill and John, click here to listen.
Also mentioned in the podcast:
- How To Sell A Premium Product In A Commodity Market – 12 Tips To Command Higher Prices and Fees Teleseminar
- Duct Tape Marketing Blog
- Referral Engine by John Jantsch