Episode #438: Developing a Value Story

Posted on by Bill Caskey in Advanced Selling Podcast, Presentation Skills, Prospecting, Sales Process, Success | Leave a comment

In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale take a call from Davis who is a digital media representative in North Carolina.

She finds herself uncertain about how to deliver a value proposition to multiple constituent levels within a company and also across market segments. Not to worry Davis!

On this episode of The Advanced Selling Podcast, Bill and Bryan share some advice that can be used across virtually any business when you are in pursuit of new customers.

Also mentioned in this podcast:

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Episode #437: Don’t Care About My Bad Reputation

Posted on by Bill Caskey in Advanced Selling Podcast, Mailbag, Presentation Skills, Prospecting, Sales Process, Success | Leave a comment

In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale take a call from AJ in Oklahoma who is fretting about her company’s bad reputation in the market.

She now is the one, as the new salesperson, who has to go in and repair it. The question is how does she do so?

On this episode of The Advanced Selling Podcast, Bill and Bryan share five lessons that anyone can implement to accomplish the goal of repositioning their market impression.

Also mentioned in this podcast:

Podcast: Subscribe in iTunes | Play in new window | Download

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