How To Talk ‘Money’ In The Sales Process

In this episode, Bill and Bryan address the ever-emotional topic of money. Many facets to money like:

  1. Cost of problem
  2. Money in customer budget
  3. Money they’re willing to spend to change
  4. Your belief in your own value

They have addressed this recently in the area of “positioning.” How you are positioned will determine the fees you command.

Also mentioned in this podcast:

Posted on by Bill Caskey in Advanced Selling Podcast

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