Lying is No Way to Build a Relationship

Wow, that’s a profound statement, isn’t it? Of course it’s not. Yet, we salespeople sometimes have a problem with the truth–as in “the whole truth.” So, part 2 of our 3-part series on building strong relationships has to do with the candor you demonstrate with your client. The bottom line, as Bill and Bryan claim, is that there is always a deeper level of truth that will take you to even stronger relationships with people in your business life.
You’ve just written an email to a prospect who’s not calling you back. 
You get ready to hit SEND…but as you read it again, you realize it just doesn’t quite capture your thoughts. Here’s our advice: STOP – Don’t SEND! Instead, read EMAIL IT!, 
The Seller’s Guide to Emails That Work. (

Posted on by Bill Caskey in Advanced Selling Podcast

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