People Powered Brand: What causes a change in buyer behavior?

The Advanced Selling Podcast with Bill Caskey and Bryan Neale

Corrections for This Week’s Podcast: An incorrect title for Chris Wirthwein’s new book was presented. The correct title is: The People Powered Brand, a Blueprint for B2B Brand and Culture Transformation. http://www.paramountbooks.com/people-powered-brand
The Advanced Selling Podcast apologizes for the mistake.

 
On this week’s episode of the Advanced Selling Podcast, Bill does an interview with Chris Wirthwein, author of “The People Powered Brand”. Chris talks about what is it that causes a change in buyer behavior, and explain why “people” is the answer. Bill and Bryan then discuss some of the key points of Chris’ ideas and how it relates to the end result of the sales process and training.

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Posted on by Bill Caskey in All Time Faves, Bill's Favorites, Most Popular Podcasts, Sales Process

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