Problem Proliferation: A Clever Way to Say “Find the Customer’s Pain”

Bryan always accuses Bill of using terminology he doesn’t understand. Well, in today’s podcast, Bill is riding solo and discusses a concept called “problem proliferation.” Actually, if the truth were known, it is the biggest “miss” sales people experience when in persuasion mode. It’s the understanding of what’s going on inside the prospect’s life absent your solution. 

Posted on by Bill Caskey in Advanced Selling Podcast

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