Profit By This Example of Expert Positioning in Sales

The new frontier of a modern sales person is in how you’re positioned in the client’s mind.

In this episode, Bill and Bryan reveal a real-life story of a listener who has taken this “expert positioning” seriously and expanded his position with a client. You’ll hear how a pharmaceutical sales rep worked with a client in a very different way to grow his business. And you’ll also hear how even though it worked, he’s still having trouble convincing his colleagues.

Mentioned in the podcast…

  • Any other listener stories of how you’ve used content in this podcast to make a difference? Email us at [email protected]
  • Follow Bill and Bryan on Twitter: Bill: @bcaskey Bryan: @bneale
  • Join The Advanced Selling Podcast Linkedin Group:

You’ve just written an email to a prospect who’s not calling you back. 
You get ready to hit SEND…but as you read it again, you realize it just doesn’t quite capture your thoughts. Here’s our advice: STOP – Don’t SEND! Instead, read EMAIL IT!, 
The Seller’s Guide to Emails That Work. (

Posted on by Bill Caskey in Advanced Selling Podcast

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