Sales people in any profession MUST be better story tellers. Telling someone your information is not enough today. You must build the context through how you position your product. And the best way to do that is through your stories.
Brooke Green is this week’s guest on the podcast. Brooke is a Caskey trainer and has deep experience in helping people tell their story and communicate their value through their words. Brooke addresses 2 of the 5 strategies that you can use to become a better communicator through ‘story.’
You’ve just written an email to a prospect who’s not calling you back. You get ready to hit SEND…but as you read it again, you realize it just doesn’t quite capture your thoughts.
Here’s our advice: STOP – Don’t SEND! Instead, read EMAIL IT!,
The Seller’s Guide to Emails That Work. (http://emailitsellersguide.com/)