Your Clients Are Your Best Prospects

One area of new business that we salespeople often forget is our current client base. We seem to enjoy “the hunt” so much that we forget to farm our current base for new opportunities to solve problems.

In this episode, Bill and Bryan discuss what holds us back from this…and some ideas on how you can change your perspective to allow yourself to retain current clients—and pursue new business with them. The unspoken fact is that it costs a lot more to acquire a new account than it does to grow the business with current clients. So why don’t we do it?

Posted on by Bill Caskey in Advanced Selling Podcast

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