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ABOUT BILL AND BRYAN

Bill Caskey

Professional speaker, Trainer, Coach and Author, Bill has been working with B2B sales groups and executives since 1990. Bill is passionate about sharing his ideas about selling, business, life, money and meaning.
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Bryan Neale

Sales Coach, Keynote Speaker and NFL Umpire #92, Bryan is the creator of the Blind Zebra Sales Operating System™ and has trained more than 10,000 B2B salespeople over the last 25 years. He loves to draw parallels between elite performance in sales and professional football.
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Latest Episodes

The Empathy Edge in Sales with Liesel Mertes

The Empathy Edge in Sales with Liesel Mertes

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In this solo episode, Bryan talks with empathy consultant Liesel Mertes about the transformative power of empathy in sales. Liesel shares how the loss of her daughter Mercy led her to help companies build empathetic cultures. They explore…
Sales Success Simplified With Will Barron

Sales Success Simplified With Will Barron

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In this solo episode, Bryan is joined by special guest Will Barron to discuss the critical role of a well-defined, systematic sales process. They stress that true sales success comes from mastering fundamentals like booking meetings and…

Episode #812: Yellow Flags: Turning Objections into Opportunities

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In this episode, Bryan and Bill continue their conversation about the concept of authenticity in sales and the critical importance of "backstage" work.
Trust, Credibility and CRM with Matt Wittlief

Trust, Credibility and CRM with Matt Wittlief

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In this solo episode, Bryan is joined by Zinc Partners' Matt Wittlief to dive deep into the world of Customer Relationship Management systems, focusing on how salespeople and sales leaders can leverage CRM to drive better results. For…

Episode #811: Authenticity vs. Sales Tactics

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In this episode, Bill and Bryan discuss authenticity in sales. They explore the tension between being genuine and using learned sales tactics, questioning whether certain techniques compromise a salesperson's authenticity. The guys talk…
Authenticity Matters

Authenticity Matters with Andy Mork

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In this solo episode, Bryan is joined by Andy Mork, owner of Mork Productions and BrandSlap. Bryan and Andy talk about the ongoing struggle salespeople face to capture buyers' attention and stay relevant. And while they agree that short…

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