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ABOUT BILL AND BRYAN

Bill Caskey

Professional speaker, Trainer, Coach and Author, Bill has been working with B2B sales groups and executives since 1990. Bill is passionate about sharing his ideas about selling, business, life, money and meaning.
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Bryan Neale

Sales Coach, Keynote Speaker and NFL Umpire #92, Bryan is the creator of the Blind Zebra Sales Operating System™ and has trained more than 10,000 B2B salespeople over the last 25 years. He loves to draw parallels between elite performance in sales and professional football.
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Latest Episodes

Success Loves Discipline

Success Loves Discipline

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In this solo episode, Bryan takes a thoughtful look back at his biggest takeaways from 2024. He explores the idea that sales is 90% process and 10% magic—and why most sales training only focuses on the magic. To drive exponential results,…

Episode #815: Goal Setting Mastery (Part 3 – Building “The How” Bridge)

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Bill and Bryan conclude their powerful three-part series by focusing on execution and implementation. After examining current reality and creating vivid future goals in the previous episodes, they dive into practical strategies for bridging…

Episode #814: Goal Setting Mastery (Part 2 – Envisioning Your Destination)

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In part two of their three-part series on goal setting mastery, Bill and Bryan dive into the importance of creating a clear and vivid vision for your sales future. The guys discuss why many salespeople struggle with setting specific goals…

Episode #813: Goal Setting Mastery (Part 1 – Taking Stock)

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In this episode, Bryan and Bill continue their conversation about the concept of authenticity in sales and the critical importance of "backstage" work.

Stop the Jargon: A Conversation with Content Expert Erik Deckers

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In this episode, Bryan and Bill continue their conversation about the concept of authenticity in sales and the critical importance of "backstage" work.
The Empathy Edge in Sales with Liesel Mertes

The Empathy Edge in Sales with Liesel Mertes

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In this solo episode, Bryan talks with empathy consultant Liesel Mertes about the transformative power of empathy in sales. Liesel shares how the loss of her daughter Mercy led her to help companies build empathetic cultures. They explore…

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