From time to time we get emails from listeners who prefer to talk about their own internal corporate issues – and how these issues get in the way of the sale. So in this episode, Bill and Bryan address that very concern. They address it first as an inner game (mindset) issue and secondly as a skill issue.
Well, aren’t we always wanting to find a way to differentiate our selves – and our products – from others who do similar things? And we’ve read books and books on how to do that. Maybe even sat thru seminars that address the issue. But we find most traditional solutions to that problem leave people cold. So in this podcast, Bill and Bryan begin a conversation on how to “think” about differentiation so that when it comes to “tactically distinguishing” yourself from others, you can do it more effectively.
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