Monthly Archives: October 2011

Monthly Archives: October 2011

Profit By This Example of Expert Positioning in Sales

Posted on by Bill Caskey in Advanced Selling Podcast | Comments Off on Profit By This Example of Expert Positioning in Sales

The new frontier of a modern sales person is in how you’re positioned in the client’s mind. In this episode, Bill and Bryan reveal a real-life story of a listener who has taken this “expert positioning” seriously and expanded his position with a client. You’ll hear how a pharmaceutical sales rep worked with a client in a very different way to grow his business. And you’ll also hear how even though it worked, he’s still having trouble convincing his colleagues. …

More on Being The Subject Matter Expert For Sales People

Posted on by Bill Caskey in Advanced Selling Podcast | Comments Off on More on Being The Subject Matter Expert For Sales People

Yes, this is more on this very important strategy that we’ve been receiving tons of email about. We introduced this a few months ago and we’ll be doing more on this. One of the most important strategies you can implement in selling is an “educational strategy.” But, in order to do that you must be an expert in your field and position yourself as such. This podcast goes a little deeper in that discussion. This is NOT for the rookie …

false