Why Most Companies Miss Their Own Value

Posted on by Bill Caskey in Advanced Selling Podcast | Comments Off on Why Most Companies Miss Their Own Value

Grayson_Noah-SMWe get access to a high level researcher this week that will shed light on how your customer perceives your value.

Noah Grayson, Walker Information, sat down with Bill and relayed stories of what some of the largest companies in the US are learning about customer value and how to deliver it.

e-mail Noah at ngrayson@walkerinfo.com

When Competitors Are Stealing Your Business

Posted on by Bill Caskey in Advanced Selling Podcast | 2 Comments

This week’s show comes from an actual client (actually they all do, but this one in particular). They have a competitor in their market who is buying business–about a 30% cost difference.

We address some of the things they can do to prevent this.

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