People Powered Brand: What causes a change in buyer behavior?

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The Advanced Selling Podcast with Bill Caskey and Bryan Neale

Corrections for This Week’s Podcast: An incorrect title for Chris Wirthwein’s new book was presented. The correct title is: The People Powered Brand, a Blueprint for B2B Brand and Culture Transformation. http://www.paramountbooks.com/people-powered-brand
The Advanced Selling Podcast apologizes for the mistake.

 
On this week’s episode of the Advanced Selling Podcast, Bill does an interview with Chris Wirthwein, author of “The People Powered Brand”. Chris talks about what is it that causes a change in buyer behavior, and explain why “people” is the answer. Bill and Bryan then discuss some of the key points of Chris’ ideas and how it relates to the end result of the sales process and training.

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Also mentioned in this podcast:

Interview With Bo Eason

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The Advanced Selling Podcast with Bill Caskey and Bryan Neale

In this week’s podcast, Bill and Bryan interview Bo Eason. Bo Eason is a former NFL player and an acclaimed broadway playwright and performer. He is now an international presence/story coach with clients worldwide. He is now dedicated to helping others tap the power of their personal story and become effective, persuasive communicators. “You are a once in a Lifetime Phenomenon.” Bo Eason.

You do not want to miss this episode!

Also mentioned in this podcast:

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