Episode #686: What Makes You Unique

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In the ASP Insider program and in some of our episodes we have devoted time to the importance of clarifying your message.

But, in this episode, Bill and Bryan get deeper into how you are unique in the market — both as a company or as an individual performer.

We all have our uniquenesses but do we communicate them effectively? The guys give you an exercise on how to determine what makes you unique and special.

 

Also mentioned in this podcast:

Episode #685: Are We Really This Bad at Emails?

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In this episode, Bill and Bryan review a message thread where a salesperson is pitching one of our listeners. He forwarded us the message as an example of what not to do and the guys dissect it.

If you have an email that is a train wreck that has come from someone wanting to do business with you, forward it on to [email protected].

We will dissect it on the air. Don’t worry, completely anonymous. We won’t use your name nor the sender‘s. Let’s see if we can fix this epidemic of terrible emails!

 

Also mentioned in this podcast: