On this weeks episode Bill Caskey and Bryan Neale address a question that came in from a listener, “how much automation should I design into the sales process?”

The guys each give some examples of good automation and bad automation so that you can determine how much more efficient you can be with technology.

 

Also mentioned in this podcast:

Being savvy with lead generation does not mean throwing up tons of content on tons of platforms. It means being much more mindful and intentional about how to craft your message so that you catch people where they are in the consideration process.

Very important for sales people to understand that today. You have to be part seller, part marketer.

 

Also mentioned in this podcast: