In this episode, Bill and Bryan dive into a candid conversation about a common frustration they share when coaching clients – the challenge of convincing clients to create valuable content that bridges the gap between being unknown and becoming a trusted partner in the eyes of their prospects.

The guys explore the journey from initial unawareness to eventual engagement and how offering a “gesture of value” at the start of this journey can be a game-changer for clients. They share insights on overcoming resistance, letting go of attachment to outcomes, and embracing the 80/20 principle to identify and nurture clients who are truly aligned with growth.

Do you want to get our “Insider Secrets?” Go to http://advancedsellingpodcast.com/insidersecrets to get them right now!

 

Also mentioned in this podcast:

 

In this episode, Bill and Bryan return to the bedrock of successful sales: Prospecting and Active Listening. The guys reflect on the enduring power of these two fundamental skills.

Bill shares a pivotal lesson from his past, shifting his prospecting mindset from self-gain to problem-solving for clients. Bryan highlights the art of active listening with genuine intention, building deeper connections.

They draw insights from Steve Jobs’ storytelling and Apple’s timeless strategies, reminding us that core principles never fade. Discover how these ageless techniques can redefine your sales approach.

Do you want to get our “Insider Secrets?” Go to http://advancedsellingpodcast.com/insidersecrets to get them right now!

 

Also mentioned in this podcast: