How To Sell Anything

Posted on by Bill Caskey in All Time Faves, Most Popular Podcasts, Prospecting, Sales Process | Comments Off on How To Sell Anything

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A great sales training approach should be sound regardless of what one sells. Sales people and their leaders must get back to the basics of selling philosophy and selling strategy, irrespective of what one sells.
Bill & Bryan give you a few tips on how to look at what you sell through fresh eyes and give you some valuable tips on how to think bout the sales process. People tend to overcomplicate the sales process when they needn’t do that.
This is a good episode to play for your entire sales team so you can begin discussion.
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How To Handle Buyer Resistance

Posted on by Bill Caskey in Prospecting, Sales Process | Comments Off on How To Handle Buyer Resistance

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Buyer resistance is a fact of life for sales people. Our goal is always to prevent such resistance by doing all the right things upfront. In many past episodes we’ve addressed techniques to do just that.

But, resistance will happen. In this episode, Bill & Bryan discuss a new way to look at resistance and give you a formula for solving. Hint. Resistance is not something to overcome or knock down. It is something to “understand.” And by understanding it, you have a chance to move around it.

Have you ever had or are having a buyer who is resistant? Let us know about it on The LinkedIn Group, Click Here To Join! 

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