Plotting Your Product

Posted on by Bill Caskey in Advanced Selling Podcast, Sales Process | Comments Off on Plotting Your Product

PodcastREDUX-150-150On this week’s episode of the Advanced Selling Podcast, Bill and Bryan discuss the concept of “Plotting Your Product.” Every product has a place on scale from Life and Death to Luxury. Where does your product lie? It is important to position your product but you also need to learn to change your positioning.

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Also mentioned in this podcast:

People Powered Brand: What causes a change in buyer behavior?

Posted on by Bill Caskey in All Time Faves, Bill's Favorites, Most Popular Podcasts, Sales Process | Comments Off on People Powered Brand: What causes a change in buyer behavior?

The Advanced Selling Podcast with Bill Caskey and Bryan Neale

Corrections for This Week’s Podcast: An incorrect title for Chris Wirthwein’s new book was presented. The correct title is: The People Powered Brand, a Blueprint for B2B Brand and Culture Transformation. http://www.paramountbooks.com/people-powered-brand
The Advanced Selling Podcast apologizes for the mistake.

 
On this week’s episode of the Advanced Selling Podcast, Bill does an interview with Chris Wirthwein, author of “The People Powered Brand”. Chris talks about what is it that causes a change in buyer behavior, and explain why “people” is the answer. Bill and Bryan then discuss some of the key points of Chris’ ideas and how it relates to the end result of the sales process and training.

Tune in for more episodes of the Advanced Selling Podcast!

If you have any questions you’d like addressed, contact us at the Advanced Selling Podcast LinkedIn Group today at Advancedsellingpodcast.com/linkedin

Also mentioned in this podcast:

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