How To Sell To Generation Y

OK, you’ve heard all of the statistics about how many Y’ers are in the workforce now. And you’ve also heard bits and pieces about their attitudes and attributes. Heck, maybe you ARE ONE!

But what is the truth behind the clutter?

In our podcast this week, Lori Ermi (The Ermi Group) spends time with Bill acquainting him to the intricacies of that generation and how you can better work with them and sell to them. Or, if you are one of them, you’ll enjoy her take on your generation.

Also mentioned in the podcast:

  • The Ermi Group