‘Tis the Season…for Setting Goals

Posted on by Bill Caskey in Advanced Selling Podcast | Comments Off on ‘Tis the Season…for Setting Goals

Well, this year certainly went fast—like a bullet! So, what do we always do at this time? Set goals for next year. Bryan and Bill walk through a goal-setting formula they use with their clients this time of year.  It has to do with Outcomes and Inputs.  The essence of this is that you can’t set a goal around something you can’t control—so what can you control? You’ll see on this week’s episode.

Selling A Product at 50% Premium. Is It Possible?

Posted on by Bill Caskey in Advanced Selling Podcast | Comments Off on Selling A Product at 50% Premium. Is It Possible?

We get many questions from listeners about how to handle price objections when your product sells at a significant premium.

One of Bill’s clients had exactly such a situation—a 50% premium. Listen in on the coaching that Bill gave – with Bryan’s comments, of course—to advance the deal.

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