Does Your Value Have a Hook?

Posted on by Bill Caskey in Uncategorized | Comments Off on Does Your Value Have a Hook?

We all know how important the subject of “value” is but have you ever wondered what it is that makes your offer valuable?

You should especially since it’s the key ingredient in whether someone is interested in your offer.

In this vignette, Bill addresses a conversation that he had with a client about creating a business value statement.

Sales Professionals: Back to Basics

Posted on by Bill Caskey in Advanced Selling Podcast | Comments Off on Sales Professionals: Back to Basics

This week, Bill and Bryan review the basic selling skills needed for the new salesperson. But before you discount it as something “for rookies only,” listening to this episode might help you go back to the very basics–it might even remind of some places where your skills can be improved. In a way, since the sales world has changed quite a bit in the last ten years, it never hurts to go back to some of the  core principles guiding successful sales professionals.

false