Tag Archive for: bill caskey

Episode #389: Premium Pricing Revisited

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Standing out in a commoditized sales environment is tough. In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale explore the world of landscapers and the B2C marketplace.

How do you sell a premium priced product, service or experience when everyone around you is selling for less?

Are you creating a vision for your customer or having them help paint the vision with you?

In today’s episode of The Advanced Selling Podcast, Bill and Bryan give you specific steps to take to help combat the issue of premium pricing, regardless of what you’re selling. You’ll learn how to teach your customer about the buying process and communicate the impact of your work without sounding “salesy.”

Also mentioned in this podcast:

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Episode #388: Products or Services: Which is Easier to Sell?

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Products or services— which do you think are easier to sell?

In today’s Mailbag Monday episode, veteran sales trainers Bill Caskey and Bryan Neale dive into a question from a listener in Sweden.

If you provide a service, how do you “productize” your service and make it something tangible?

If you sell a product, how can you “service-ize” your offering and not hide behind the item?

In this episode of The Advanced Selling Podcast, Bill and Bryan share their strategies to create powerful connections with what you’re selling through the story you tell. You’ll learn how to paint the picture of your service or product and help your prospect truly understand what you’re offering. We’d love to know which you think is easier and why— just post your thoughts in our LinkedIn Group or shoot us an email ([email protected]).

Also mentioned in this podcast:

Podcast: Subscribe in iTunes | Play in new window | Download