We spend a lot of time talking about getting a “no” from a prospect. What do you do when it flips? How do you say “no” to a prospect? In this episode of the Advanced Selling Podcast, Bill and Bryan discuss some of the fears we have when it comes to saying “no.” From there they cover the words and phrasing needed to say “no” and still be helpful and resourceful for your prospect. Veteran Sales trainers Bill Caskey and Bryan Neale offer the insights and tools needed to keep your prospect relationship intact. Whether you are dealing with a new prospect or a former/current client, you’ll want to keep the opportunity in perspective.