Episode #360: Broker in the Sales Process

Posted on by Bill Caskey in Advanced Selling Podcast, Mailbag, Success | Comments Off on Episode #360: Broker in the Sales Process


When you hear “Broker,” do you think “Middle Man” or “Middle Woman?” In today’s Mailbag Monday episode, veteran sales trainers Bill Caskey and Bryan Neale dive into two questions from Craig in Chicago.

Do you diminish an interaction because someone is “just the broker?”

If you ARE the broker, do you know how to communicate to your prospect that the sales process is better with you in it than it is without you?

In this episode of The Advanced Selling Podcast, Bill and Bryan give you tactical steps to help you redefine the role and opportunity of a broker relationship. They also look at Craig’s second question about renegotiating contracts. Bryan defines the best way for you to open a conversation with a prospect, and Bill gives you a huge idea to help you visually depict your value to a customer.

Also mentioned in this podcast:

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