Episode #357: Sales Training for Non-Sales People

Posted on by Bill Caskey in Advanced Selling Podcast, Mailbag, Success | Comments Off on Episode #357: Sales Training for Non-Sales People

advancedsellinpodcastgraphicbootWelcome to Mailbag Monday… Thursday edition. Todays’s question is too good to wait until Monday.  It’s a big one: Was anyone really, truly born to be a salesperson? Veteran sales trainers Bill Caskey and Bryan Neale explore how to implement ASP training with the non-sales people on your team.

How do you and your team define “sales?

Do you think it’s a dirty word and shy away from using it?

In this episode of The Advanced Selling Podcast, Bill and Bryan work through how to reframe the definition of the sales role in your company. You’ll learn how to help non-sales people on your team handle rejections and resistance. You’ll pick up a few good tips about how to create a system that works, regardless of your title and place on the team. Whether you’re a sales person or in ops/customer service/marketing/field technician, you can successfully utilize the principles from The Advanced Selling Podcast every day.

Also mentioned in this podcast:

Podcast: Subscribe in iTunes | Play in new window | Download

Episode #356: How To Be Your Own Marketing Department

Posted on by Bill Caskey in Advanced Selling Podcast, Prospecting, Sales Process, Success | Comments Off on Episode #356: How To Be Your Own Marketing Department

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Does your marketing department actually help you generate leads? Veteran sales trainers Bill Caskey and Bryan Neale take on the challenge of lead generation… whether you have a full marketing department or none at all.

What do you do when you’re a high-level sales pro without a marketing department?

Does your marketing department spend most of their time doing promos and not really generating any actual leads for you?

In today’s episode of The Advanced Selling Podcast, Bill and Bryan walk you through building your own marketing plan— even if you DO have a marketing department to support you. They teach you what it means to “think inbound” and how to establish your own Voice of a Customer series. If you’ve been frustrated by marketing support (or lack thereof), be ready to take notes and brush up on your mad marketing skills.

Also mentioned in this podcast:

Podcast: Subscribe in iTunes | Play in new window | Download

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