Episode #389: Premium Pricing Revisited

Posted on by Bill Caskey in Advanced Selling Podcast, Sales Process, Success | Comments Off on Episode #389: Premium Pricing Revisited


Standing out in a commoditized sales environment is tough. In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale explore the world of landscapers and the B2C marketplace.

How do you sell a premium priced product, service or experience when everyone around you is selling for less?

Are you creating a vision for your customer or having them help paint the vision with you?

In today’s episode of The Advanced Selling Podcast, Bill and Bryan give you specific steps to take to help combat the issue of premium pricing, regardless of what you’re selling. You’ll learn how to teach your customer about the buying process and communicate the impact of your work without sounding “salesy.”

Also mentioned in this podcast:

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