Tag Archive for: pricing

Episode #495: The Dreaded Commodity Dungeon

, , , ,

On this episode of Advanced Selling Podcast, Bill and Bryan take a listener call from Paula who poses the question of, “how we extract ourselves from the commodity dungeon with our pricing and our offer.”

The guys tackle Paula’s question head on and acknowledge that it happens to virtually every company, and maybe even in every sales process.

The customer sees the same things from other vendors, but doesn’t see the uniqueness and differences, and it’s up to you to decide how to portray them.

The guys give several tips and exercises on things you can do to help get in touch with your true value, and then some ideas on how to communicate it.

Also mentioned in this podcast:

Podcast: Subscribe in iTunes | Play in new window | Download

Episode #442: My Prospect Won’t Buy

, , ,

What to do when you can save the prospect money and they still don’t buy?

In this episode of the Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale answer a question from a listener on how to better compete against their giant competitors.

They also discuss how to move people to action when you can save them money but they still won’t purchase.

Also mentioned in this podcast:

Podcast: Subscribe in iTunes | Play in new window | Download