Episode #388: Products or Services: Which is Easier to Sell?

Posted on by Bill Caskey in Advanced Selling Podcast, Sales Process, Success | Comments Off on Episode #388: Products or Services: Which is Easier to Sell?

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Products or services— which do you think are easier to sell?

In today’s Mailbag Monday episode, veteran sales trainers Bill Caskey and Bryan Neale dive into a question from a listener in Sweden.

If you provide a service, how do you “productize” your service and make it something tangible?

If you sell a product, how can you “service-ize” your offering and not hide behind the item?

In this episode of The Advanced Selling Podcast, Bill and Bryan share their strategies to create powerful connections with what you’re selling through the story you tell. You’ll learn how to paint the picture of your service or product and help your prospect truly understand what you’re offering. We’d love to know which you think is easier and why— just post your thoughts in our LinkedIn Group or shoot us an email (listener@advancedsellingpodcast.com).

Also mentioned in this podcast:

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Episode #355: Inside the Training Room

Posted on by Bill Caskey in Advanced Selling Podcast, Sales Process, Success | Comments Off on Episode #355: Inside the Training Room

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Have you wondered what it would like to be a fly on the wall at The Advanced Selling Podcast?

Veteran sales trainers Bill Caskey and Bryan Neale invite you in today as they blindly test each other on real sales strategy issues they’re working on with their clients.

You’ll hear Bill’s philosophy on negotiating price at the end of the deal and their discussion about the pros and cons of discounting. Bryan explores the rare and valuable skills every salesperson should have.

In this episode of The Advanced Selling Podcast, you’ll hear real scenarios from the training room with Bill and Bryan. Tune in to learn what it’s like to be in their classroom.

Also mentioned in this podcast:

Podcast: Subscribe in iTunes | Play in new window | Download

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