Does Your Value Have a Hook?

Posted on by Bill Caskey in Uncategorized | Comments Off on Does Your Value Have a Hook?

We all know how important the subject of “value” is but have you ever wondered what it is that makes your offer valuable?

You should especially since it’s the key ingredient in whether someone is interested in your offer.

In this vignette, Bill addresses a conversation that he had with a client about creating a business value statement.

How To Assess If Your Sales Mind Is Right

Posted on by Bill Caskey in Advanced Selling Podcast | Comments Off on How To Assess If Your Sales Mind Is Right

We get a lot of questions about ‘the inner game’ as we call it. It’s really your thinking structure in, and around, the sales cycle.

In other words, what are the predominant thoughts as you  make your way through the sales process?

This podcast is an assessment–that will help you know if you’re thinking the right thoughts. Also go here – Inner Game Assessment – to download the entire list of 10. Go to 8-27-09 Assessment.

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