Tag Archive for: sales training

What a great day we had at The Jazz Kitchen in Indianapolis! Thanks to all who came from far and wide to join us that day. We actually recorded three podcasts there and this is the first. It came from an audience question: How do I grow my service business?

Bill, Bryan and Brooke (Green) all gave that question a shot and in this episode you hear three good ideas (at least they thought so) to help you grow your business.

There will be video up of the event so make sure you listen in to future episodes. Dave Dugan, comedian, was our guest warm-up act. You can catch him on that video soon.


Sales people in any profession MUST be better story tellers. Telling someone your information is not enough today. You must build the context through how you position your product. And the best way to do that is through your stories.

Brooke Green is this week’s guest on the podcast. Brooke is a Caskey trainer and has deep experience in helping people tell their story and communicate their value through their words. Brooke addresses 2 of the 5 strategies that you can use to become a better communicator through ‘story.’

Click here to download the PDF of the other 3 strategies.

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Follow Brooke:
Twitter: @CaskeyChick  (http://twitter.com/#!/caskeychick)
Linkedin: www.linkedin.com/in/brookegreen

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You’ve just written an email to a prospect who’s not calling you back. 
You get ready to hit SEND…but as you read it again, you realize it just doesn’t quite capture your thoughts.

Here’s our advice: STOP – Don’t SEND! Instead, read EMAIL IT!, 
The Seller’s Guide to Emails That Work. (http://emailitsellersguide.com/)