Episode #388: Products or Services: Which is Easier to Sell?

Posted on by Bill Caskey in Advanced Selling Podcast, Sales Process, Success | Comments Off on Episode #388: Products or Services: Which is Easier to Sell?

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Products or services— which do you think are easier to sell?

In today’s Mailbag Monday episode, veteran sales trainers Bill Caskey and Bryan Neale dive into a question from a listener in Sweden.

If you provide a service, how do you “productize” your service and make it something tangible?

If you sell a product, how can you “service-ize” your offering and not hide behind the item?

In this episode of The Advanced Selling Podcast, Bill and Bryan share their strategies to create powerful connections with what you’re selling through the story you tell. You’ll learn how to paint the picture of your service or product and help your prospect truly understand what you’re offering. We’d love to know which you think is easier and why— just post your thoughts in our LinkedIn Group or shoot us an email (listener@advancedsellingpodcast.com).

Also mentioned in this podcast:

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Episode #296: Important Sales Statements

Posted on by Bill Caskey in Advanced Selling Podcast, Mailbag, Presentation Skills, Prospecting, Success | Comments Off on Episode #296: Important Sales Statements

advancedsellinpodcastgraphicbootIn sales there’s always an emphasis on asking the right questions. Is there anything else you absolutely must do with a prospect? Yes! It’s important to include key statements about your business as well. In this episode of the Advanced Selling Podcast, Bill and Bryan provide multiple ideas for the best statements you can make when sitting down with a prospect. This isn’t about sharing features and benefits, it’s about painting a picture of what you stand for, your ideal client and the processes you follow. Veteran Sales trainers Bill Caskey and Bryan Neale will provide you with the framework to craft powerful statements to help you win with your prospects.

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