• WELCOME TO THE ADVANCED SELLING PODCAST!

    The longest running sales podcast in podcast history. Hosted by Bill Caskey and Bryan Neale.

    WANT TO BECOME AN ASP INSIDER?
  • WELCOME TO THE ADVANCED SELLING PODCAST!

    The longest running sales podcast in podcast history. Hosted by Bill Caskey and Bryan Neale.

    WANT TO BECOME AN ASP INSIDER?

PRODUCTS

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PAST EPISODES

We have over 700 episodes. We’re sure there’s something you’ll find interesting.

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Mindset

“The way you think determines the way you act.”

ABOUT BILL AND BRYAN

Bill Caskey

Professional speaker, Trainer, Coach and Author, Bill has been working with B2B sales groups and executives since 1990. Bill is passionate about sharing his ideas about selling, business, life, money and meaning.
Learn More about Bill >

Bryan Neale

NFL referee, trainer, coach and deal-work junkie. Bryan has been consulting with B2B sales teams for over 20 years. He loves training teams about the similarities between sales and football.
Learn more about Bryan >

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Running Strong

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Latest Episodes

Episode #678: Crafting a Crystal Clear Business Plan for 2022

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In preparation for our December ASP Insider Personal Business Planning event this Friday, Bill and Bryan go through some most common mistakes people make when crafting their plan and some tips on how to do it the right way. The guys give…

Episode #677: The 11th Hour Quagmire, How to Prevent It

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We’ve all had this happen to us; we’re in the 11th hour, we’ve delivered a proposal, and the prospect tells us to hang tight and wait. This question came in from our LinkedIn group, Daniel, who has had this happen several times. Listen…

Episode #676: Is Sales Broken?

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Is sales really broken? In many ways it is. This episode was inspired by an email Bill received from Anthony Iannarino discussing why sales is broken. Anthony lists the stats that he's uncovered from both the seller and the buyer that backs…
Best Sales Advice

Episode #675: The Best Sales Advice Bill and Bryan Have Ever Received

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In this episode, Bill and Bryan kick off a series that they will be releasing throughout the weeks on The Best Sales Advice Ever — coming from authors and sales experts in our space. The guys thought there was no better way to kick it off…

Episode #674: How important is the customer experience in sales?

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A business is made or slayed along the customer journey. Think US Airways. Blockbuster. When businesses fail, it’s usually due to a lack of empathy with their customers. Automated phone service, long wait times, Draconian return policies.…

Episode #673: Gifting. Sales gimmick or great move? with Kris Rudeegraap, Sendoso

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You’ve heard the old saying… “Giving is better than receiving because giving starts the receiving process.” But does it work when it comes to sales prospecting? Absolutely. Studies show the ROI on gifting a prospect is high…

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