• WELCOME TO THE ADVANCED SELLING PODCAST!

    The longest running sales podcast in podcast history. Hosted by Bill Caskey and Bryan Neale.

    WANT TO BECOME AN ASP INSIDER?

  • WELCOME TO THE ADVANCED SELLING PODCAST!

    The longest running sales podcast in podcast history. Hosted by Bill Caskey and Bryan Neale.

    WANT TO BECOME AN ASP INSIDER?

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Mindset

“The way you think determines the way you act.”

ABOUT BILL AND BRYAN

Bill Caskey

Professional speaker, Trainer, Coach and Author, Bill has been working with B2B sales groups and executives since 1990. Bill is passionate about sharing his ideas about selling, business, life, money and meaning.
Learn More about Bill >

Bryan Neale

NFL referee, trainer, coach and deal-work junkie. Bryan has been consulting with B2B sales teams for over 20 years. He loves training teams about the similarities between sales and football.
Learn more about Bryan >

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Latest Episodes

Episode #613: How Should Your Customers Measure Your Value?

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In this episode, Bill Caskey and Bryan Neale follow up last week's episode with some ideas on how to best measure your value so that you can talk about it intelligently with your prospect or customer. The guys give you a three-part framework…

Episode #612: How to Look for Your Ideal Client

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On this week's episode, Bill and Bryan share how they approach potential clients when there is a deal on the table. This includes the observations they make, the culture, perception and what they look for to help companies and individuals…

Episode #611: Is Sales Really For Me?

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"Am I cut out for sales" is actually a very good question. In this episode, Bill and Bryan address some questions that are arising from some of their coaching clients in our post-COVID world. The way selling has been done and will be…

Episode #610: What is Your High Concept?

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In this episode, Bill and Bryan Neale cite an idea from a book by Steven Pressfield, "No One Wants to Read Your Sh*t." He talks about the idea of a concept as being crucial in communicating your value. The guys actually talk about the…

Episode #609: Crafting Your Post-Covid Sales Story

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As we start to re-open post-covid, are you still trying to use the same old message? On this episode of The Advanced Selling Podcast, Bill and Bryan give you some ways that you can start to craft your post-covid sales story. We'll…

Episode #608: Getting Back to Your "Why"

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Why do you do what you do? Have you ever even thought about it? We all have reasons why we do what we do and on this episode, Bill and Bryan help you get back to that core purpose "why." Have you joined The ASP Insider yet? Go to http://advancedsellingpodcast.com/insider to…

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