• WELCOME TO THE ADVANCED SELLING PODCAST!

    The longest running sales podcast in podcast history. Hosted by Bill Caskey and Bryan Neale.

    VISIT THE DEAL WORK STUDIO!

  • WELCOME TO THE ADVANCED SELLING PODCAST!

    The longest running sales podcast in podcast history. Hosted by Bill Caskey and Bryan Neale.

    VISIT THE DEAL WORK STUDIO!

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“The way you think determines the way you act.”

ABOUT BILL AND BRYAN

Bill Caskey

Professional speaker, Trainer, Coach and Author, Bill has been working with B2B sales groups and executives since 1990. Bill is passionate about sharing his ideas about selling, business, life, money and meaning.
Learn More about Bill >

Bryan Neale

NFL referee, trainer, coach and deal-work junkie. Bryan has been consulting with B2B sales teams for over 20 years. He loves training teams about the similarities between sales and football.
Learn more about Bryan >

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Latest Episodes

Episode #583: What To Do When The Prospect Says, "Chill Out."

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On this episode of The Advanced Selling Podcast, Bill and Bryan address an email from a listener who asks the question, "How do I handle it when my prospect says, 'We will be making a decision soon? Wait for our call.'" As with most questions…

Episode #582: When to Opt-out of a Deal

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The guys are on the road this week on The Advanced Selling Podcast, so they decided to record a live episode on the way to the event. They discuss the difficult decision to Opt-out of the deal. They give you the ways to handle the decision…

Episode #581: There's What We See and What We Don't See

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In this episode, Bill and Bryan deal with the concept of subtexts. This is the notion that there's always something going on underneath the surface and our ability to work that out might be one of the keys to our success in selling. This…

Episode #580: How We Plan the Curriculum for a Workshop

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In this episode, Bill and Bryan talk through a workshop they're going to be doing in front of a sales team of Advanced Selling Podcast listeners in the next couple weeks. They go through the kinds of problems that the customer is facing,…

Episode #579: Who's Selling Whom?

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 Is it really possible to create the conditions where your prospect is asking you to sell them? In this episode, Bill and Bryan give you the critical conditions that must be in place if you are to strike a balance between you selling your…

Episode #578: Amateur VS. Professional

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What separates the amateur from the pro? In this episode, the guys go deep into the attributes that they see amateurs take with them to the market, and how that differs from the pro attributes. They discuss this in several different contexts;…

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