Drew Dudley on the Advanced Selling Podcast copyWhy is it that we spend so much time doing things that we think will shape others’ perception of us – and yet those very things do nothing to shape it?

Drew Dudley, Founder & Chief Catalyst at Nuance Leadership Development Services, Inc., was our guest this week. He’s had some great TED Talks (The List) and deals with this very issue – how we are perceived. It’s a must-listen for sales managers and company leaders in addition to top performing salespeople. Make sure you also consume his content on his blog at http://nuanceleadership.ca/

Watch other TED Talks by Drew:

Recently, Bryan sat in on a capabilities presentation. He couldn’t help but brainstorm ways to make this “dog and pony show” more interesting for the prospect.

In this week’s episode, Bill and Bryan share six tips on how to give an effective capabilities presentation.

Afterwords, Brooke Green answers a question from an Advanced Selling Podcast LinkedIn Group member: What is the best strategy to sell recruitment services (for IT companies) in social networks? What is your opinion?