In this episode, Bill and Bryan kick off a series that they will be releasing throughout the weeks on The Best Sales Advice Ever — coming from authors and sales experts in our space.

The guys thought there was no better way to kick it off than to have them share the best advice that they’ve received in their careers about sales and goal achievement.

If you haven’t already, go to advancedsellingpodcast.com/linkedin and join our group so that you can also weigh in on the best advice you’ve ever gotten on selling!

 

Also mentioned in this podcast:

A business is made or slayed along the customer journey. Think US Airways. Blockbuster.

When businesses fail, it’s usually due to a lack of empathy with their customers. Automated phone service, long wait times, Draconian return policies. The list goes on and on.

The competitive advantage goes to companies who get it right. Think Apple. Wayfair. Trader Joe’s.

You have to map out the customer’s journey and manage every single touchpoint along the way. For the salesperson, the customer experience doesn’t end when the deal is signed. The best salespeople keep coming around, maintaining that rapport over time.

In this episode of The Advanced Selling Podcast, Kris Rudeegraap, CEO and Co-founder of Sendoso, shares his tips on enhancing the customer journey through empathy, energy, and generosity.

He explains why account-based marketing (ABM) is like fishing with a spear instead of a fishing net. You won’t want to miss this one.

 

After you listen: 

Check out the Sendoso platform and lunch is on the guys! https://sendoso.com/demo-request/