In this episode, Bill relays a story of one of his new clients who has asked for help on messaging. They sell a very complex solution to a large group of people in a long selling cycle.

He is struggling with how to craft his message so that it’s compelling to the prospect.

Bill and Bryan give you a handful of ideas on what to do and what not to do in this episode.

 

Also mentioned in this podcast:

Do you know the impact cursing has on your sales calls?

In this special Opinions vs Reality episode, Bryan and Bill are joined by the hosts of Reveal: The Revenue Intelligence Podcast, Devin Reed and Sheena Badani.

The guys give their best opinion on whether cursing hurts or helps the sale and then Devin and Sheena give them a hint on whether they are right.

To listen to the Reality, subscribe to Reveal: The RI Podcast here: https://bit.ly/2VKDe6j

 

Want to explore Revenue Intelligence for your org? It starts here: