In this episode of The Advanced Selling Podcast, Bill and Bryan discuss a client that they work with when it comes to building their personal story.

The fact is that personal story building is not easy and even though we have devoted several episodes to it over the past few years, we think it’s still important that we keep this in front of you.

The guys pick out seven observations that they made with their client and what you can learn about it.

Here are some other episodes on Your Personal Story:

#371: Master Your Messaging

#339: Better Stories = Better Selling with Bo Eason

Also mentioned in this podcast:

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In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale laugh a little bit about the term, “Sales enablement,” but they catch themselves and realize that it truly is a thing.

They provide you some tips on how you can better enable the sales process, whether you have team or are a lone ranger.

Also, send us your question via a voice memo to [email protected] and Bill and Bryan will rush you out a sweet little gift just for you.

Also mentioned in this podcast:

Podcast: Subscribe in iTunes | Play in new window | Download