Recently, Bryan sat in on a capabilities presentation. He couldn’t help but brainstorm ways to make this “dog and pony show” more interesting for the prospect.

In this week’s episode, Bill and Bryan share six tips on how to give an effective capabilities presentation.

Afterwords, Brooke Green answers a question from an Advanced Selling Podcast LinkedIn Group member: What is the best strategy to sell recruitment services (for IT companies) in social networks? What is your opinion?

Testimonials are the best way for you to show how your services have benefited others.  In this episode, Bill provides three ‘must have’ components to create an outstanding testimonial that will bring in new prospects and increase your sales.

If you have a question you want to be answered on the podcast, send us an email at [email protected]. (We love audio if you can record your question!)

Also mentioned in this podcast:

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