Episode #706: Is Your Sales Coaching All Wrong?

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Recently, Bill was in a coaching session with another sales trainer, and he was astounded by what he heard. The coach was teaching the group how to persuade the customer to do business with you and ways to manipulate them into getting your way.

These techniques haven’t changed since the 60s and ’70s.

In this episode, Bill and Bryan discuss what’s wrong with these techniques and how you can create a modern sales process that doesn’t contain any sleazy gimmicks.

 

Also mentioned in this podcast:

Episode #705: Are You Sales Ready?

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Let’s face it, for the last 10 years or more, we’ve been in somewhat of a tailwind. All things have been easier than ever to sell.

But, things might not be so easy in the coming months or years.

In this episode, Bill and Bryan help you to take inventory of your current skills and challenge you to evaluate what skills you’ll need to become truly Sales Ready for any market!

 

Also mentioned in this podcast: