Episode #613: How Should Your Customers Measure Your Value?

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In this episode, Bill Caskey and Bryan Neale follow up last week’s episode with some ideas on how to best measure your value so that you can talk about it intelligently with your prospect or customer.

The guys give you a three-part framework for you to use and give you an assignment to do an exercise about value journey mapping. This will help you know what the components of your economic value truly are.

If you’re interested in learning more about the Insider program, go to advancedsellingpodcast.com/insider.

 

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Episode #612: How to Look for Your Ideal Client

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On this week’s episode, Bill and Bryan share how they approach potential clients when there is a deal on the table.

This includes the observations they make, the culture, perception and what they look for to help companies and individuals get the most bang for their dollars of training or coaching.

If you’re interested in learning more about the Insider program, go to advancedsellingpodcast.com/insider.

 

Also mentioned in this podcast: