In this episode, Bill and Bryan dive into a candid conversation about a common frustration they share when coaching clients – the challenge of convincing clients to create valuable content that bridges the gap between being unknown and becoming a trusted partner in the eyes of their prospects.

The guys explore the journey from initial unawareness to eventual engagement and how offering a “gesture of value” at the start of this journey can be a game-changer for clients. They share insights on overcoming resistance, letting go of attachment to outcomes, and embracing the 80/20 principle to identify and nurture clients who are truly aligned with growth.

Do you want to get our “Insider Secrets?” Go to http://advancedsellingpodcast.com/insidersecrets to get them right now!

 

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Bill and Bryan have been talking about the importance of building your personal brand for several years. But, the pandemic has shifted that need into overdrive.

The guys give you some reasons why you should build yours and some immediate tips that you can implement right now to begin that process.

If you want FREE access to our Personal Brand Makeover Course, join The ASP Insider group at http://advancedsellingpodcast.com/insider and it’s yours instantly!

 

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