Tag Archive for: bill caskey

Episode #457: Does Your Personal Brand Really Matter?

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On this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address a common question that we’re getting more and more frequently which is does my personal brand really matter? And, how do I align it with my company brand?

Bill had a situation with a current client where the VP of sales was intrigued about the concept of personal branding, rightfully so.

It should be on every sales manager’s and every salesperson’s radar right now. If your in B2B sales, your personal brand really does matter, so how do you build it?

In this episode Bill and Bryan give you a handful of tactics that can help you begin to build your personal brand and turn it into revenue.

Also mentioned in this podcast:

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Episode #456: Broaching Sensitive Subjects With Your Prospect

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In this episode of the Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address a letter from a listener, Toby, who has to make sensitive calls to a number of prospects who were represented by two salespeople who recently left.

The guys give Toby a few things to think about and a few things to do in executing this task.

If you’d like to get your question read, send us an email to [email protected], or do what Toby did, go to the Facebook group and post your question facebook.com/AdvancedSellingPodcast.

Also mentioned in this podcast:

Podcast: Subscribe in iTunes | Play in new window | Download