Tag Archive for: bill caskey

How To Handle Buyer Resistance

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Buyer resistance is a fact of life for sales people. Our goal is always to prevent such resistance by doing all the right things upfront. In many past episodes we’ve addressed techniques to do just that.

But, resistance will happen. In this episode, Bill & Bryan discuss a new way to look at resistance and give you a formula for solving. Hint. Resistance is not something to overcome or knock down. It is something to “understand.” And by understanding it, you have a chance to move around it.

Have you ever had or are having a buyer who is resistant? Let us know about it on The LinkedIn Group, Click Here To Join! 

Also mentioned in this podcast:

What an 11 Year Old Can Teach Us

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This week’s episode of the Advanced Selling Podcast is a follow-up to last week’s episode, “Are You Worth It?” It just so happened that Chicago Public Radio’s podcast This American Life released a very similar topic called, “It’s not the product, it’s the person.” This included a story about an 11 year old girl named Asia who could teach even the most experienced saleperson a thing or two.

Tune in every Monday for new episodes of the Advanced Selling Podcast!

Also mentioned in this podcast: