What does it mean to be competent in sales? It’s not just about knowing your industry well or loving the business. In this episode of the Advanced Selling Podcast, Bill and Bryan talk about what it means to be truly competent when it comes to selling. There’s value in understanding your customer’s challenges, being a “people expert” and taking the sales process to a higher level. Veteran Sales trainers Bill Caskey and Bryan Neale provide the skills, approaches and knowledge required to become a truly competent salesperson.