Ever thought you were communicating your value really, really well—only to look at your prospects and find them dozing? Well, that may be extreme, but rest assured, if your message isn’t compelling, they’ll mentally check out and you’ll never get them back. This episode is about focusing on your message—how you deliver it to people—what it is—and what to avoid while talking about it.
Bill Caskey and Bryan Neale address these topics and more in today’s episode.
We talk often at the podcast about B2B lead generation. But the topic could literally be the focus of a year’s worth of podcasts.
Why?
Because it is, bar none, the most popular topic clients come to us with. It has to do with the economy, the changing nature of how people consume information, the internet, the vast number of messages people get everyday etc.
So, today, we’ll talk about a cold call technique (even though Bill and Bryan HATE cold calls) that you can use to generate new discussions with prospects. It is simple, but requires some work on your part. But we know you’re up to it!
Also, you first time listeners–send us an email at [email protected] with FIRSTTIMER in the subject line. Let us know how you heard about us and pose a question to us!
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