Tag Archive for: sales strategy

A podcast listener asked us to take her through the best sales process–the one we suggest you use. There are tons of sales processes and methods in the world but, we like to keep things simple so we give you what we recommend to our clients.

Much of what you hear here can be found in Same Game New Rules (www.samegamenewrules.com). Yes, we know that the very word “process” can be tedious, it’s still important to have one. Because we all know what happens when you don’t have a good process. You default to the prospect’s process.

Also mentioned in this podcast:

  • Join our Linkedin group for daily discussions and networking
  • Visit SameGameNewRules.com to learn more about the eBook and watch the video “Do You Make These 5 Mistakes?”

In this episode, Bill and Bryan address the ever-emotional topic of money. Many facets to money like:

  1. Cost of problem
  2. Money in customer budget
  3. Money they’re willing to spend to change
  4. Your belief in your own value

They have addressed this recently in the area of “positioning.” How you are positioned will determine the fees you command.

Also mentioned in this podcast: