Is sales really broken? In many ways it is.

This episode was inspired by an email Bill received from Anthony Iannarino discussing why sales is broken. Anthony lists the stats that he’s uncovered from both the seller and the buyer that backs up his belief.

In this episode, Bill and Bryan start to break down the areas where they think sales is broken and they give you some ways you can reframe your thinking to accommodate the new ways of selling.

Also mentioned in this podcast:

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