Tag Archive for: selling

Episode #777: Expanding Beyond Your Comfort Zone

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As 2023 draws to a close, Bill and Bryan reflect on key lessons and changes from this year that they aim to carry with them into 2024. This includes maintaining a steadfast mindset that “everything will be okay” even amidst challenges, focusing more on purpose over profits, and perfecting their sales processes for optimal results.

Looking ahead, they preview a future episode where they will explore the self-image dilemma – how our subconscious beliefs about ourselves can inadvertently limit our ability to reach our full potential, even when presented with clear opportunities for growth.

The guys plan to take a deeper dive into understanding and overcoming this self-sabotaging phenomenon.

 

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Episode #775: Marketing in the Age of Authenticity

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In this episode, Bill and Bryan explore how the tide is turning against inauthentic marketing outreach. With major email providers restricting spam, sales professionals now need marketing plans centered around value and relevance.

How can you leverage existing social media habits to be more active on LinkedIn? What marketing behaviors should you commit to consistently?

Tune in as Bill and Bryan discuss why sales and marketing success in 2024 will require embracing personalization and eschewing mass outreach spray and pray approaches of the past. Learn how to craft marketing that cuts through the noise by leading with authenticity.

Is it time for you to get serious about your 2024 goals? If so, join our 2024 Personal Business Planning Masterclass on December 6th. To learn more go to http://billcaskey.com/personalbusinessplanning

 

 

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