As we begin the new year, one thing we believe we could ALL be better at is the positioning of ourselves as experts in our industries. When you go into the sales process as a “salesperson,” you are in a place of weakness. But when you enter the process as an “expert” who can bring a wealth of resources and counsel to the parties involved, you are stronger. Bill and Bryan give you two tips to get the “expert” ball rolling.
An article written by Dan Levis, which was published on Clayton Makepeace’s blog The Total Package, stated that people completely overlook the prospect’s self-image.
For that reason, Bill Caskey recommends in today’s vignette that once you change your way of thinking about your prospect the more you will benefit.