Think about your first years in sales – or in business. And think of how many lessons you learned over those first few years. Many of those lessons were intrinsic, meaning you didn’t sit down with a teacher to learn them, Instead it was by “osmosis.” You just picked them up from the culture you were in. But what if some of those early sales lessons were wrong – and meaningless – and actually did more harm than good.

We think that’s a problem.

In this episode, we do a review of some of those ridiculous things we learned in our first job that get in the way of sales performance now. Sometimes just by shedding light on those old lessons you can reprogram yourself to change your behavior – and your results.

“Building Context” might be one of the least understood and underused concepts we teach in our sales training work with companies. If you want to create an atmosphere for the truth, then you MUST build context with your prospect. Bill and Bryan give you some examples of when we can all blow it–and what to do about it.